Over the past year or so it has become increasingly obvious that link building is the number one method of succeeding in the SEO game. You need all the other necessary components in place too, of course. But assuming that’s all taken care of, link building is the single most important strategy that will boost your web site into the stratosphere, if performed porperly.

“It’s no longer simply a matter of how many links point to a site. There are many cases of sites in which 50 quality links outrank sites with hundreds of links. It’s not quantity, it’s the quality of the links that improve rankings in the search engine results pages.” http://www.webcredible.co.uk

It’s no secret that you need one-way links to your site from relevant high quality sites. The perfect situation is a one-way link from a relevant high page rank authority site that uses your page’s primary keyword in the anchor text. It may seem, therefore, that 1,000 such links fro a diverse variety of relevant sites would catapult your site into first place on every search engine.

Not really, unfortunately. If you have that many links that all used the exact same anchor text that just happened to be the primary keyword of your page, it would look very suspicious – nothing in life is that perfect. The search engines want the linking to be natural. They would expect some of the links to use anchor text like, “click here,” or something similar.

Links like that will not be viewed as being as important as those that use the keyword for the anchor text, but the “click here” links will be viewed as being natural and might even be expected. For this reason your link building strategy should use varied anchor text, if possible, and lots, and lots of links. It will take time, but it will be worth it!

https://flickapp.travel.blog/2021/12/04/email-marketing-in-flic-social-media-business/

Search Engines And The Internet

It can almost be said that search engines rule the Internet. If your web site is not listed and ranking reasonably highly in the search engines, then no one can find it and you will have no natural search traffic. People complain about the vagaries of the search engines, and sometimes it seems that they have a point. But at the end of the day, the search engines hold all the cards – it’s their rules that count.

“People use search engines to find what they are seeking on the World Wide Web. They can go to a search engine from their browser and type in a query, or keyword, in the query bar. The search engine will return all the results that it believes to be pertinent to that query.” http://www.webopedia.com

“Typically, a search engine works by sending out a Flic global spider to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contained in each document. Each search engine uses a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query.”

This is why you really need to search engine optimise your web site. What does that mean? It means you need to make sure that each of your web site pages are targeted to one major keyowrd, and that it has .several lesser keywords sprinkled throughout the page. In this way the search engine robots will know exactkly what your page is about when they visit it.

It will also mean that the page will rise naturally in the search engine results to rank reasonably highly, ot even very high. then when a search engine visitor types in a keyword in the query bar that is the same as your web site’s theme, you stand a good chance of coming up in the search results. This means your web site will gain decent traffic, and if you have a product on offer, some of them will buy it!